📝 Chapter 1: Why Business Cards Are So Important in Japan
The Role of “Meishi” in Japanese Business Culture
In Japan, a business card—called meishi (名刺)—is far more than just a way to share contact information. It is a vital part of professional identity and plays a central role in first impressions. Unlike in many Western countries where business cards are often exchanged casually, in Japan the meishi exchange is a formal ritual, symbolizing mutual respect and the beginning of a business relationship.
Business cards are considered an extension of the person. The design, paper quality, font choice, and even the title on the card reflect your professional status and attention to detail. Because of this, even small businesses and freelancers in Japan tend to invest in high-quality cards, and many carry them at all times.
When and How Business Cards Are Used
In Japanese business settings, business cards are typically exchanged at the very beginning of a meeting—before any casual conversation or business talk. This act sets the tone of the interaction and establishes a hierarchy. If you’re meeting someone of higher rank, it’s customary to hold your card lower than theirs when exchanging, showing humility and respect.
Business cards are not only for formal business meetings. They’re also used at networking events, academic conferences, creative gatherings, and even during casual social encounters. Having a well-prepared meishi shows that you are serious, professional, and culturally aware.
First Impressions Matter – The Card Reflects You
In a country where attention to detail is deeply ingrained in daily life, the condition of your business card speaks volumes. A crumpled or dirty card might be seen as disrespectful. Presenting a pristine, well-designed card with both hands, accompanied by a slight bow, is not just polite—it’s essential.
Understanding this cultural significance will help foreign visitors navigate Japanese professional environments more smoothly and leave a lasting, positive impression.
📝Chapter 2: Japanese Business Card Etiquette for Foreigners
Common Mistakes to Avoid – And How to Handle Multiple Cards
For foreigners, the basic etiquette of exchanging business cards in Japan is already quite different. But even more nuanced is what happens after you receive a card—especially when you’re handed multiple cards at once, such as in a meeting.
First, never put a received card directly into your pocket or wallet right away. This is seen as disrespectful, as the card represents the person.
If you’re meeting multiple people, place the highest-ranking person’s card on top of your business card holder in front of you. This is a subtle way of showing respect. Arrange the other cards neatly on the table, from left to right, based on seating position or hierarchy if known.
Keep the cards visible during the meeting—this helps you remember names and roles, and also shows attentiveness. Never stack them, cover them with papers, or place your phone or drink on top of them.
Avoid writing on someone’s card during the meeting. If you want to take notes, wait until after or use a separate notebook. And remember, never fold, crease, or fiddle with a card absentmindedly. Each card is a symbol of trust and connection in Japanese business culture.
By following these small but meaningful steps, you’ll not only avoid offense—you’ll gain genuine respect.
📝 Chapter 3: How to Design a Business Card for Use in Japan
Layout, Fonts, and Size (Japanese Standards)
In Japan, business card design tends to be clean, professional, and structured. The standard size is 91mm x 55mm—slightly larger than American or European cards. Most cards are landscape-oriented, but vertical (portrait) styles are also common, especially in creative industries.
A typical layout includes your name (in both English and Japanese if possible), job title, company name, address, phone number, email, and website. Japanese text is often aligned vertically, while English is horizontal. Fonts should be simple and legible—avoid overly stylized or decorative fonts unless you’re in the design or art field.
English vs. Japanese – Bilingual or Not?
If you’re a foreigner doing business in Japan, a bilingual card is highly recommended. It shows respect for the local language and helps avoid misunderstandings. You can put English on one side and Japanese on the other, or combine both on the same side with clear hierarchy.
Make sure names and titles are properly translated. Don’t rely on automatic translation tools—ask a native speaker or professional to check your text.
Adding QR Codes, Job Titles, and More
Modern Japanese business cards often include QR codes, especially among tech-savvy or international professionals. You can link it to your website, digital portfolio, or LinkedIn profile.
Job titles in Japan can be very specific, reflecting hierarchy and responsibilities. Be sure to use accurate Japanese equivalents like 社長 (CEO), 部長 (Manager), or 営業担当 (Sales Representative) if relevant.
Remember: your card is not just a contact tool—it represents your identity. A clean, culturally sensitive design will help you make a strong impression.
📝 Chapter 4: Where and How to Print Your Business Cards in Japan
Print Shops That Support English Orders
If you’re staying in Japan and need business cards quickly, many local print shops offer walk-in services with fast turnaround. Chains like Kinko’s, Printpac, or FedEx Office (in major cities) often have English-speaking staff or at least signage and forms in English.
For foreigners unfamiliar with the process, it’s recommended to bring a sample card or a clear design file (PDF, AI, or high-res PNG). Staff can usually help align your layout to Japanese sizing standards and advise on paper types and finishes.
Online Printing Services with English Interfaces
Several Japanese online printing companies offer English-language websites. Popular choices include:
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Vistaprint Japan – User-friendly interface, bilingual design tools
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Printful (global, delivers in Japan) – Ideal for expats
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Raksul – Japanese UI but with easy templates; Chrome translation can help
These platforms let you upload your design, choose quantity and finish, and get delivery within a few days. Some even offer same-day shipping if ordered early.
Cost, Delivery Time, and Minimum Quantities
Pricing varies, but a basic run of 100 cards starts around ¥1,000–¥2,500 (approx. $7–$17 USD). Premium options like embossed logos, gold foil, or textured paper will cost more. Delivery is usually 2–4 business days domestically.
Note: Some shops have minimum order quantities, while others allow small-batch printing (as few as 30–50 cards), which is perfect for short-term visitors or freelancers.
Whether you go in-person or online, printing business cards in Japan is convenient and affordable—especially when you plan ahead.
📝 Chapter 5: Special Types of Business Cards in Japan
Vertical Layout Cards (Tate-style)
In Japan, while the horizontal (yoko) layout is most common, many professionals—especially in creative fields—opt for vertical (tate) business cards. These cards are aligned top-to-bottom and often use traditional Japanese typography. They’re especially popular among designers, calligraphers, cultural workers, and artisans.
Vertical cards can create a sophisticated and distinctly Japanese impression. However, they’re best used when targeting a Japanese-speaking audience, as English tends to look awkward in vertical format.
Business Cards for Artists, Students, or Events
Not all Japanese business cards are strictly professional. Many people use meishi for personal branding at art exhibits, craft fairs, cosplay events, or networking meetups. These cards may include social media handles, QR codes linking to portfolios, or even custom illustrations.
Students often create casual business cards to use during job fairs or university events. They’re simpler in design but still follow the core etiquette of neatness and respect.
This flexible use of meishi reflects Japan’s deep integration of identity, presentation, and community—even beyond the corporate world.
Custom Finishes – Foil, Emboss, and More
Japanese printing companies offer a wide variety of premium finishes. Common options include:
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Gold or silver foil stamping (箔押し)
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Embossing and debossing (浮き出し加工・凹み加工)
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Textured papers, soft-touch coatings, or recycled stock
These features can elevate your card’s impact—especially in industries where aesthetics matter. However, they also come with higher costs and longer production times, so plan accordingly.
Using special finishes is not required, but it shows thoughtfulness and intention. In a society that values presentation, the details on your card can help you stand out.
📝 Chapter 6: Japanese vs. Western Business Card Culture: Key Differences
Formality and Respect in Japan
In many Western countries, exchanging business cards is a casual act—often done at the end of a meeting or even skipped entirely. In contrast, Japan treats business card exchange as a formal ritual. It happens at the very beginning of a meeting, often accompanied by a bow and two-handed presentation.
This is because in Japan, a business card is considered a representation of the person, not just a piece of paper. Disrespecting a card (e.g., folding it or writing on it casually) can be seen as disrespecting the person.
Collecting Cards as a Professional Ritual
In Western business culture, people may collect cards and later throw them away or enter them into a digital system. In Japan, collecting meishi is more than that—it’s a record of trust and connection. People often keep cards neatly stored in dedicated cases or files, sometimes for years.
At the end of a networking event, you might see Japanese professionals reviewing the cards they received with care and even taking notes. It reflects how seriously relationships are taken in Japanese business.
Digital Cards? Still Not the Norm in Japan
While Western countries are quickly embracing digital business cards and apps like LinkedIn, Japan is still heavily paper-based when it comes to professional introductions. QR codes and contactless options are becoming more common, but physical cards remain essential—especially in formal or traditional industries.
This cultural contrast can surprise many foreign visitors. But understanding it helps you adapt and stand out—for the right reasons.
📝 Conclusion: Why Having a Proper Business Card in Japan Still Matters
In a world that’s rapidly going digital, it may seem surprising that business cards still hold such importance in Japan. But this is not just about tradition—it’s about showing respect, attention to detail, and readiness to engage professionally.
From the moment you present your card to the way you handle others’ cards during a meeting, every small action is noticed. Understanding Japanese business card etiquette allows you to avoid cultural missteps and build genuine rapport. Even something as simple as placing a superior’s card on your holder, or keeping cards visible and in order, reflects a level of cultural sensitivity that sets you apart.
Designing your card appropriately—with bilingual text, proper job titles, and clean layout—adds another layer of professionalism. Whether you’re a freelancer, a student, or a corporate executive, a well-made card is still one of the best tools to open doors in Japan.
Printing your card is also easier than ever, whether you’re living in Japan or just visiting. With countless local print shops and English-friendly online services, you can get high-quality cards quickly and affordably.
Ultimately, embracing Japan’s business card culture is more than just following rules—it’s about showing respect and building trust. And that trust is the foundation of any lasting business relationship in Japan.
So before your next meeting, conference, or networking event, take a moment to prepare your meishi properly. It’s a small card, but it makes a big impact.
\Niigata Flexo Co., Ltd. is a printing company based in Niigata City, Niigata Prefecture, Japan./
We respond to all kinds of printing requests with imagination and creativity.
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